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Do you wish to know top SEO techniques that can help you rank your site on Google? Read on!
The purchasing decision-making process currently does not happen in the heat of the moment. Many types of research and comparisons between the competitions are made. In times of broadband and Wi-Fi connection, browsing the websites of products or services related to what we are looking for has become a habit. Therefore, it is extremely important to know how to rank your website or blog on Google so that they are seen in the top positions of the search engine. For this, there are SEO techniques for websites (better understand the concept in this Superstorm post).
If the question that does not come out of your head is: How to rank my site on Google? You will find the answer here!
For starters, keep in mind that appearing or not on the first three pages of this site is a decisive factor between the success or failure that your company may face, and it can be decisive for your organizational performance. This assumption is valid for all product or service companies with potential consumers who use the internet to seek their suppliers.
How can I rank on Google, then, and get my site to be on the first pages?
For that to happen, there are several forms of digital marketing.
One of them is investing financial resources in AdWords campaigns.
Another is adopting several practices related to the content, using SEO techniques for Google, to achieve a positive quality score and thus be considered relevant within the sea of options available on the search site.
This is how to rank on Google in the top positions. And it’s tips like this that you’ll see in detail later on.
WITHOUT FINANCIAL INVESTMENTS, SEO will work organically, focusing on selected keywords in the website content to seek the best ranking in Google results.
Now let’s see the 5 SEO technical tips for Google!
To get a good placement on Google, you should do a keyword relevancy search.
Working with keywords that have a high number of searches is the most indicated option. To find these terms, you can use some free tools that Google itself provides. Like Google Trends or Google AdWords Planner. Both sites will help you find the best words to associate with your text.
Remember: There is no way to rank on Google without a good keyword choice, as it will have a large participation in the text, from the title to the body of the content, and it is this SEO technique for a website that we will detail in the next topics.
The chosen keyword must appear in the title of your content. Just once is enough!
Remember that the title must have 50 to 68 characters. Using the title tag is essential for the positioning of your page. That’s because Google’s algorithm aims to show users the most relevant results of their searches.
If we perform a search and none of the results are related to the keyword we searched, there is no way to rank on Google, and our experience with the search engine will be extremely negative. Therefore, the title should help us find what we are looking for quickly and effectively. Reflecting exactly what the text content brings us.
If you use any system other than WordPress and need to manually program your content, the title must come in title tag format. It is displayed in the page’s source code, located between the <head> and </head> tags, usually at the beginning of the code.
When writing the <title> of a page, we must take into account the SEO techniques for Google and the people who will read and look for the title in the results. A poorly written title, even if well positioned, will not receive many clicks. Always, when thinking about the keyword and title, imagine how your audience would search for the content.
The meta description is a brief description of the content of the page. It should contain the chosen keyword in the text and be about 153 characters long.
As it is not a ranking factor on Google, what is written on it will not influence its placement. So, the focus should be on accurately describing the page content and serving as bait to attract more users through organic search.
Therefore, good SEO techniques for a website recommend that it should be super attractive.
This is the job of getting links to your page to have more relevance on the web and search engines.
There are two ways to do it: internal and external links.
The super important internal links point to another page within the same domain. They help to improve a website’s authority, with the advantage of being a tactic that control is in your hands. In other words, with internal linking, you increase the relevance of your page and don’t let the internet user “escape” from your domain to search for other sites.
Remember that the excess of links on a page can have the reverse effect, making it difficult to read, scaring the user. Use sparingly and only with pages that are extremely relevant to the content you are looking for.
The external links depend on the relevance of their content. Only in this way your site will gain external links with other brands that refer (to link to it).For this, you can also exchange information with those interested in your content and create external link-building alliances as a tactic of good neighborhood policy.
A site with good accessibility and usability is found in searches has all the ‘promised’ information, exceeding visitors’ expectations.
For this, it is necessary that the website developer and the SEO professional work together. This is because it is useless for a website to have a good ranking on Google and be well positioned in searches if visitors are unsatisfied with its content. In the same way, a site with good content without ranking is not interesting.
A tip on ranking your site on Google is not to leave it loaded with clicks so that the user arrives at the requested content or page.
This discourages search and makes ranking difficult, which considers page indexing. Moreover, It is recommended that the user give a maximum of three clicks to reach their goal. To help at this time, the sitemap is indicated to facilitate the counting of the number of clicks and indexing the content quickly and avoiding a drop in ranking on Google.
So, did you like the article on SEO techniques and our tips on how to rank on Google?
Share your opinion or questions in the comments. We will be happy to answer any questions!